Exhibition Marketing Tips
First Impressions Count
The first impression you make at your event is vital. An event gives you the opportunity to tell a story about your company to hundreds of different people. This is your chance to speak to and market to the type of people you want to attract as new customers. Your exhibition stand is your shop window for your organisation and should always therefore be viewed as an extension of your brand.
When planning your stand think long term as exhibition stands can be a great marketing investment. If you buy a stand just for one exhibition then it might not have the flexibility to be able to be utilised for future events.
What else can you do to make the most of your exhibition display? Take a look at some handy ideas below…
Have an enticing offer
Just like the January sales, a great offer or bargain can have people queuing up to buy from you. The key is to get customers to contact you after the exhibition. One idea is to use your literature unit to display leaflets with a special offer and a specific voucher exhibition code to use when they purchase your product or service. This will entice potential customers to contact you after the exhibition as they’ll have a reminder of your service and a great special offer.
Make a great first impression
When you try out exhibition marketing you will meet many of your future customers for the first time. A great display stand will catch their eye and encourage people to come over to you but what about when they get there? If people find you friendly, approachable and not too pushy they’re likely to relax and listen to what you can offer them. As the old saying goes “people buy from people”
Get to the point
To attract a maximum number of visitors to your stand it is essential that you do not have any barriers restricting access. Aim to keep your stand as open plan as possible and keep your meeting areas towards the back of the stand. This will enable staff to continue to attract new people at the front of the display and hand out leaflets or simply say a friendly “hello” to entice people to your stand. Keep the text on your display to a minimal to attract your target audience, this way you can ensure that who you are and what you offer is clear.
Tags: advice, banner, display, exhibition, ideas, marketing, stands, tips
