Choosing an Exhibition Display Stand
Your guide to choosing the right exhibition stand for your business
Investing in a display stand is a great idea to advertise your business face-to-face with customers at exhibitions, events and business fairs. There are so many different options available for display stands that we’ve put together a quick guide for you below to help you decide on the right stand for your business.
Will your exhibition display need to be suitable for indoors or outdoors?
Although many exhibitions and fairs take place indoors, some events allow people to have advertising banners outside. This is a great opportunity for your advertising to be seen first by the exhibition attendees. Outdoor advertising solutions can include Wind Dancers and Outdoor Storm banner stands which can withstand the elements and provide a highly visible way to advertise your company. Even if you don’t have a full exhibition stand outside, it’s worth asking the event organisers if you can erect a banner stand outside so your company name is seen by attendees who will be encouraged to look for your company inside the exhibition.
If you’re attending an event in poor weather or if the event doesn’t permit outdoor advertising then an indoor banner stand or display stand is the best choice. You can make an impact indoors with striking graphics, large banners and eye catching pop up stands.
Will you use the exhibition display stand for more than one event?
Many companies choose to invest in a stand which they’ll use more than once. This makes great economical sense as you will be able to save cash on purchasing a new stand for each exhibition. If you exhibit at a number of events across the country then you won’t want the hassle of lugging a huge and awkward structure around with you. Instead you could invest in a pop up portable exhibition stand which can be easily constructed and dismantled and won’t take up too much room during transportation. Large pop up exhibition stands for example can have the same impact as a purpose built stand but as they are so simple to put up, they will allow you to get straight to work in attracting new customers.
How much budget and space do you have for your exhibition display stand?
The size of your business and your marketing budget will affect the size and type of display stand and also the variety of accessories you choose. The good news is that the range of display stands available means that there is something for everyone’s budget. If you want to keep things small and simple or if you have a restricted space to display in then you could choose a compact table top stand or a slim-line scrolling banner. For larger exhibition areas you could choose a panel system to create an attractive background display or even a truss gantry to really make your mark at the exhibition.
Will you be displaying products as part of your exhibition?
Extras such as plinths, podiums and literature dispensers can help complete the overall look of your exhibition area. They are also very useful for displaying your products in an attractive and clever way. If you include laptops, TVs or interactive media as part of your display then a branded plinth is a simple and smart way to exhibit these features.
Tags: banners, choosing, display, exhibition, selection, stands
